CEO Bryan Liu: SuperBase V’s Secret to Success on Kickstarter
Zendure CEO Bryan Liu took to the stage during Kickstarter's annual event last week, where he shared the wisdom behind the success of SuperBase V, Zendure’s standout power station.
Back in 2013, Bryan Liu and Tom Halfinger founded Zendure. Since then, they have launched over 10 Kickstarter campaigns. These include the SuperBase V in 2020 which is still in huge demand globally.
The SuperBase V, which raised over $5 million on Kickstarter garnered attention for its impressive specifications and sleek design. Liu attributed the product's roaring success to his implementation of the following key principles:
Build a Great Team
Having skilled and dedicated individuals working towards a common goal is the most efficient and effective way to problem solve and make the correct decisions. A diverse team with different skill sets, experiences, and perspectives brings fresh ideas and approaches to challenges, which leads to more innovative solutions. Additionally, a positive team culture that fosters collaboration and communication leads to higher levels of job satisfaction and motivation, which translates to better performance. A strong team allows for the leveraging of collective strengths and the sharing of workload, responsibilities, and resources.
Perseverance allows people to continue working towards their goals despite facing challenges and setbacks. It is a key characteristic of successful projects and a crucial quality that can help individuals and organizations stay the course and achieve success. It requires determination, commitment, and the ability to keep going even when things are tough, and is an essential factor in achieving success.
Being different can be important for success in a number of ways. First, standing out from the competition can be a key factor in attracting clients. In a crowded market, offering something unique or distinctive can help a business differentiate themselves and attract attention. It also leads to increased creativity and innovation. By approaching problems or challenges from a different perspective, you can come up with novel solutions or ideas that may not have been considered otherwise. This can lead to a competitive advantage and help drive success. By standing out and embracing individuality, you can differentiate yourselves, attract attention, and drive innovation and creativity.
Being adaptive is important for success because it allows you to respond and adapt to changing market conditions, customer needs, and other external factors that can impact operations. By being flexible and able to adjust to new situations, you can stay competitive and continue to meet the needs of customers and backers. By being open to new ideas and approaches, businesses can explore new opportunities and stay ahead of the curve.
Being candid allows people to communicate openly and honestly, which creates trust, transparency, and collaboration. When individuals are candid, they are more likely to share their thoughts, ideas, and concerns openly and without hesitation, which then generates open and productive discussions and decision-making.
Candid communication also helps to build strong relationships within an organization and with external partners, as it shows a willingness to be honest and upfront, even when it may be difficult. This can lead to stronger partnerships and more productive interactions. Additionally, it avoids misunderstandings and prevents issues from escalating. This enables you to address issues early on and find solutions quickly.
Being accountable helps to ensure that everyone takes responsibility for their actions and meets their commitments. When individuals are accountable, they follow through on their responsibilities and deliver on their promises. Accountability is also important for maintaining high standards of performance and quality within a company. By holding individuals accountable for their work, businesses can ensure that their employees are meeting the expectations and requirements of their roles, which leads to better outcomes.
Being wholehearted lets individuals bring their full selves and their full effort to their work. When individuals and the company itself, are wholehearted, they are more likely to be engaged and invested in their work, and to be motivated to give their best effort. It means people are more resilient and on board, as they are fully committed to their work and are willing to put in the effort needed to overcome challenges and setbacks. Also, being wholehearted springs a healthy work culture, as it shows a commitment to the organization and a willingness to work together towards common goals. This leads to increased collaboration and teamwork, which are key drivers of success.
These principles coupled with the level of engagement with backers paid off in a big way, with people spreading the word about SuperBase V to their friends and family. Liu attributes much of the campaign's success to this kind of "organic" word-of-mouth marketing.
Liu's other key advice for entrepreneurs looking to launch a successful Kickstarter campaign? "Listen to your backers, engage with them, and offer high-quality rewards. And importantly, believe in your product and be passionate about it."
Zendure put a lot of effort into communicating with their backers and gathering feedback. They answered every question and comment on the Kickstarter page, and reached out to backers directly to get their input on the design and features of the product. It is a very simple yet vital and effective tool for success.
Zendure also conducted extensive research before developing the SuperBase V. The company surveyed thousands of users to understand their needs and pain points when it comes to power stations. This research helped Zendure identify key features to include in the SuperBase V, such as the dual voltage capabilities, a long-lasting battery and plethora of outlet types.
In addition to its functional advantages, the SuperBase V also stands out for its sleek and stylish design. Liu emphasized that the design process was a collaborative effort, with input from backers as well as a team of industrial designers and engineers. The result is a product that is both visually appealing and highly functional.
Liu also stressed the importance of using high-quality materials in the construction of the SuperBase V. The company chose durable, premium materials for both the exterior and interior of the power station, ensuring that it can withstand the rigors of daily use.
So we have seen a combination of solid principles, thorough market research, a strong focus on design, and a commitment to high-quality materials, but the secret ingredient in this recipe was getting the backers on board.
Overall, Bryan Liu's presentation offered valuable insights into the development and success of the Zendure SuperBase V campaign on Kickstarter. With the participation and input of the backers, the wisdom of Liu’s guiding principles, a strong Zendure design team, extensive market research, and high-quality materials, the product has become a shining success on Kickstarter.
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